We online scribes live or die by our ad impressions

Posted By katie allison granju

And this is increasingly true of traditional print journalists whose work is now appearing online:

Career columnist Penelope Trunk blogs her firing from Yahoo!.

There’s a tremendous outpouring in the comments as well as some catty ones there and on Valleywag..

She says she was fired because her column commanded low advertising rates. So reporters and writers out there: How’s your CPM doing?

Print media writers look askance at how ratings affect TV news, but in the digital economy, they face the prospect of eventually being tied to their advertising generating power, the almighty CPM, or advertising cost per thousand impressions.

Dec 30th, 2007

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