A sound (not) media business strategy

Posted By katie allison granju

And still more thoughts on the end of Volunteer Voters from Hear ItFrom.Us:

What does it say about the state of news when a regional media outlet can’t afford to be among the leaders for regional political discussion? Does WKRN think this void won’t be filled by someone else? Is that something they can afford?

Here’s a sound business strategy:

Eliminate the things that set you apart.
Make sure you do exactly what your competition is doing–nothing more, nothing less.
No matter what it costs long term, strive every day to be…ordinary.

Mar 16th, 2008

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