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Blogging for blogging’s sake
Posted By katie allison granju
The Nashville Scene’s “Desperately Seeking the News” column takes The Tennessean to task this week for the paper’s lame blogging strategy
(scroll to the second item in the piece):
By Desperately’s count, the paper has well over 40 blogs, including a recreation and fitness blog, a nature blog, a few shopping blogs, a pet blog and a Sally the Dog blog. The paper itself even has a column about blogs. Yet despite The Tennessean’s obsession with the medium, it’s not doing anything special with it. The blogs aren’t regularly updated, and when they are, readers can’t expect to find smart, breezy commentary and new reporting flashing on their screen.
Mar 24th, 2008

