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Frost: UT needs to play by the same rules
City Councilman Rob Frost says UT doesn’t get a free pass when it comes to following city billboard ordinances:
The big sign advertising UT athletics on the south side of Cumberland Avenue next to the railroad trestle just west of Volunteer Boulevard is hard to miss because it has an electronic message board scrolling big red letters across the top.
That’s probably why there was some eyeball rolling when a representative of UT showed up at a City Council workshop to deliver a message from athletics director Mike Hamilton in favor of allowing digital billboards inside the city.
“While I am very respectful of all opinions expressed, from the perspective of UT athletics, I’m supportive of the wise and regulated use of digital billboard technology within the Knoxville city limits.”
Specifically, the eyeball rolling was because the scrolling electronic message board is illegal.
Council member Rob Frost put it into words:“They (UT) need to comply with the law,” he said.

